Which is the leading smartphone selling the company in India? Will you believe me if I tell you that it is a parent of Oppo, Vivo, OnePlus, Realme?
“What? But Pritesh, you told us some days back that Xiaomi is the number one smartphone brand in India. Then how did this happen?”
The advertising industry works on glamour. There is no doubt. But misleading marketing campaigns can be bad for consumers. This has to be stopped somewhere.
As a marketer, I have seen many types of misleading campaigns in every industry. Not a single industry is excluded.
But I am focusing on the smartphone industry here. Find out how these leading smartphone brands are duping their customers.
In the last article, we saw how BlackBerry became the perfect example of riches to rags. But BlackBerry is still working, right? What is its Business Model now?
If you thought that BlackBerry has shut down its business and filed bankruptcy then – Picture Abhi Baaki Hai Mere Dost 😛
BlackBerry once stood proudly as the best premium smartphone in the world. It had a loyal user base with true fandom in their hearts.
Then why BlackBerry failed suddenly?
While the craze for Amazon Prime and Netflix is rising among the youth day by day, we still got a report that says Hotstar has the biggest Market Share in India.
According to Forbes, Hotstar has 29% of share followed by Amazon Prime with 10% and Netflix with a share of 5% in Indian OTT Market.
Why?
“China is a shitty country and we need to ban all Chinese products. We anyway manufacture mobile phones in India,” a person said while typing on a Redmi smartphone.
Just because it was written on his smartphone that it is ‘Made in India’, is it really made in India?
Almost every State Government is asking companies to make their employees work from home because of the Coronavirus outbreak. Amid the chaos, people are rushing towards the Internet Service Providers.
But then comes the confusion – which Internet Service should you go for?
Zomato is not only about being a platform to connect restaurants and consumers. It is more than that. Currently, Zomato is under heavy losses. It’s not a profitable business yet.
Then how is it getting money to survive and even acquire its competitors like Uber Eats?
Why am I covering this topic? Because it is an excellent example of a Foodtech startup.
Microsoft made Bill Gates the richest person on Earth. Everyone is using a Windows PC right now, probably a pirated version? But how does Microsoft make money?
SONY was almost dead in the smartphone manufacturing segment in 2019. At least, that is what we all have noticed. But what if I tell you about all the major contributions by SONY Corporation?
Not only it brought some cool products but it innovated tremendously over these years.
